I have to explain what icing is and line changes and all that stuff. I can explain the rules of StarCraft or Hearthstone or Overwatch, but it will take time for you to understand the nuances. Archived from the original on May 3, Step 3: Profit! New York Excelsior Sterling. The first seven teams were revealed in July , and additional teams announced in the months following.
Nate Nanzer is the commissioner of the Overwatch Leagueand he hopes his particular esport hoq become the mainstream competitive league of choice for a global audience of esports fans. The Overwatch League kicked off in January with a dozen teams that were organized into franchises from local cities. In the first week, the league generated more than 10 million viewers. By the time the finals came around in July, the league drew a global audience ofviewers per minute across TV and streaming platforms. Nanzer declined to comment on that number. But first, all the esports teams have to start making money.
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Nate Nanzer is the commissioner of the Overwatch Leagueand he hopes his particular esport will become the mainstream competitive league of choice for a global audience of esports fans. The Overwatch League kicked off in January with a dozen teams that were organized into franchises from local cities.
In the first week, the league generated more than 10 million viewers. By the time the finals came around in July, the league drew a global audience ofviewers per minute across TV and streaming platforms. Nanzer declined to comment on that number. But first, all the esports teams have to start making money. GamesBeat: Where is esports at now from your perspective?
How much progress has been made for esports in general, and where does it still have to go? The shift is to publishers looking at it as a stand-alone commercial opportunity.
Is there an opportunity to create a professional structure on games that opens up your ability to sell sponsorships and media rights and merchandise and all those things.
Now you have the IP owners coming in and building the structure. You go to conferences like this and you meet a lot of people from traditional sports and traditional media. You realize there are things built up around traditional sport that have been built up over the course of 50, 60, years. That can change things. They just announced Mastercard as a global sponsor. They can go for something that makes a lot of sense globally, but you can tap into local opportunities that might not be within their reach.
It came from looking at—when we were first designing the Overwatch League, looking at traditional sports, we were not just trying to understand how leagues make money, but also trying to understand how teams make money. The commercial side is one piece of it, but what that also does is it creates this anchor for all the fandom around the team.
Esports fans want that. Some people think esports should go a different path. Those fans want to go to live events. They want to go meet other people who have the same passion they. GamesBeat: Peter Warman had an interesting line, with the hardcore games on the right and the accessible games on the left. Do you see that as an important position to hold? Nanzer: Accessibility is super important. At the grand finals, we had these map explainer videos we played before each map.
That type of content is going to be important for esports to break out, from an audience perspective, from just people who already play the game. I have to explain what icing is and line changes and all that stuff. Esports is the same way. I can explain the rules of StarCraft or Hearthstone or Overwatch, but it will take time for you to understand the nuances. With the content we create and the way we produce the broadcasts, we can do that in a way where it can be more accessible.
We think we can do. GamesBeat: We talk about how new all of this is. There are a lot of interesting questions about what the rules might be. I saw recently that Blizzard made a ruling on third-party services that could be used during tournaments by esports players, things that would show you your stats in real time and tell you to do something that could help your game result.
The point you raise is the right one. This is all new. GamesBeat: I was thinking about parallels. GamesBeat: You have to know these things are coming.
Technology is always advancing. People can figure out different ways to get an advantage beyond pure skill. He talked about how their No. Where do you think there are some opportunities around get a wider audience to be interested in esports? When we do events in Asia — we just did a World Cup event in Inchon, Korea — the team told me more than 70 percent of the tickets were purchased by women. We obviously have a big female fanbase. Overwatch is a game that overindexes on women players compared to some other games in the genre.
We have an LFG feature. At the Overwatch League level we want to make sure everything we do is also creating a safe, welcoming, inclusive environment.
We obviously had one woman player in the league last year. We just announced the first woman head coach in the league. We can have a mixed competition. I think that sends an awesome message. GamesBeat: Related to the Olympics, I know they brought up violence as one of their concerns about video games. Somebody pointed out that they have actual boxing going on.
Nanzer: We were talking about that earlier! They have sports in the Olympics that cause chronic traumatic encephalopathy. That seems pretty violent to me. GamesBeat: It makes sense to have some of these conversations. Nanzer: Sure. Especially when you think about the brands that are now involved in esports, partners of. Are we still in an investment period? I can only speak for. Our goal was always to have a very narrow investment period and work to get teams to profitability as quickly as possible.
Teams have a pretty clear path to profitability in the franchise leagues where there are contracts and revenue sharing and those sorts of things.
How much money comes into the ecosystem in the traditional sports side of things how much money does the overwatch league make different streams, compared to esports. Where do you think we are as far as growing those?
What do you think is different for esports compared to traditional sports? Nanzer: Sponsorship is growing a lot. Media rights, there are a lot of questions even about the sports media rights landscape going forward, as OTT becomes a bigger thing. Make sure that, when big non-endemic brands come in, they have a great experience. Our program this year, I think it was a good start. It could be a lot better. We have plans to make it a lot better. But at least you had—all of our teams, you could very easily go buy their jersey.
I know that there are a bunch of kids all over the world whose first sports jersey ever in their life was an Overwatch League jersey this year. All across esports, we have a real opportunity there to give fans a chance to show their fandom outside the game. Take that out 20 years. They like sports, I guess? Our coverage remains objective. Upcoming Sponsor Media Partner Got a news tip?
The Overwatch League Grand Finals. Image Credit: Blizzard. Above: Nate Nanzer, commissioner of the Overwatch League. Image Credit: Dean Takahashi. Above: Overwatch League skins. Image Credit: Twitch. Image Credit: Lionsgate.
How to get Overwatch league tokens from watching Twitch Streams — Tutorial
Last night i saw the stream at Maie viewers. Yeah the salaries have skyrocketed the how much money does the overwatch league make year or so. I believe OWL skins go to a community pool and are shared equally. With voerwatch content we create and the way we produce the broadcasts, we can do that in a way where it can be more accessible. Mony Spark Bilibili. The Overwatch player base outside of the Overwach has also had issues of toxicity, which Blizzard has been trying to handle through better reporting tools. The only restriction on players is to be of at least 18 years old and ability to travel internationally. Retrieved December 22, By using this site, you agree to the Terms of Use and Privacy Policy. I thought K per match would have been great and it has yet to really dip below k for a night. The Overwatch League overwwtch the model of other traditional North American professional sporting leagues by using a set of permanent, city-based teams backed by separate ownership groups. November 7, Archived from the original on September 21, Retrieved November 4, According to ESPNa few key factors will determine whether teams fetch the high end of that range, including the size of the local market that a team represents and how many prospective owners are bidding on a single team.
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