My channel is newer and I have under subscribers and get about — views a day. My music is great because i can create ANY genre of music. Meaning 1, people clicked the ad. The model means that the cost of the ad and the amount that is shared with the YouTuber will depend on how popular their channels are, the demographics they appeal too, the ad format, and the bids that advertisers put in which tend to go higher around holidays, etc. An advertiser who chooses to have their ad play at the start of a video will pay at a rate expressed in CPM. He does the same thing always- so why does he get paid so much? All Football.