December 1, 11 min read. Working with just seven clients in what he coins his Black Label business, and managing an obscene amount of money in ad spend per month that convert from 1, percent to 30, percent return on investment, I wanted to know how he does it. These work best within a video that has natural break points. Clearly, this doesn’t just apply to Facebook. If you’ve been hanging around Facebook for any measure of time, you’ve likely come across the guru gauntlet of coaches who want to sell you their course and teach you how to make money online using Facebook ads. Blueprint certification FAQs. Content management.